Performance is the most important factor for cream surface blow category. Keeping this point in mind, design alternatives which could support naturalness claim of brand and differentiate on the shelf were demanded.
To emphasize performance, a bottle with masculine lines was designed. The design was differentiated with details which also support ergonomics. In order to refer naturalness and be in line with other products of the brand, label area was designed in the form of a drop.
Sales increased by 25% in 3 months with the new packaging design.