Design alternatives which could create a high quality perception, recall naturalness and localness and emphasize the phosphate free formula of product were demanded.
Green leaf texture used as background emphasized naturalness, while sparkling tea glass highlighted localness and performance. With this new package, packaging materials used were reduced by 30%. To demonstrate specially designed icons which describe product’s benefits, a separate space was created with die cut track.
A modern and eco-friendly package was designed. The new design was awarded by prestigious national authorities.