Bingo Dynamic Washing-Up Liquid


Design alternatives which could differentiate on the shelf and convey “natural and local” message of umbrella brand to consumers were demanded.


In order to recall naturalness and be in line with other products of the trademark, flower figure was applied on the bottle. To emphasize localness, tea glass and gold-leaf plate figures were used on the labels.


Key brand messages were conveyed to consumers with packaging. The designs were awarded by prestigious national authorities.