Bingo Fresh





Brief

Smell is the main concern for all-purpose cleaner category. Also considering this point, designs alternatives which could support naturalness claim of the umbrella brand were demanded.





Solution

Flower figure used on the package was designed with the aim of creating naturalness and fragrance perception. In order to feature fragrance theme, flower concept was also used on the labels.

Result

Fragrance theme was highlighted in the whole package. The designs were awarded by prestigious national authorities.