Modern, dynamic and ergonomic design alternatives which could emphasize performance and shine were demanded.
Inspiring from the shape of diamond, an assertive bottle which could easily differentiate from its competitors and highlights performance and shine was designed. Label area was also designed in the form of a diamond to strengthen the claim.
Sales increased by 165% in 3 months without any other ATL or BTL communications. With angled form of the design, a high strength structure was provided by using less packaging material. Thus, production costs and packaging waste were reduced. In addition to its advantages, the new design was awarded by national and international authorities.