In order to send gift sets to newly-wed couples, a special box design according to “happy home” concept was demanded.
A soft tone of pink was used for background to evoke romance and happiness. Commercial elements like logo, trademark or product visuals were not used in back and front with the aim of emphasizing that it is a gift box. Commercial elements were placed to the sides in conformity with the whole design and the project was finalized.
A functional and cute box design was obtained for newly-wed couples. The bond between consumers and brand was strengthened.