Bingo is one of the most known and well-established trademarks in home-care industry of Turkey. Bingo aimed at maintaining its claim for the new liquid laundry detergent series. Design alternatives which could represent “it understands you” motto of the brand were demanded.
The main points were to form a common language among the variants and increase the visibility. Decorated with vivid colors and special visuals, new designs met renewal and visibility needs of the brand.
Self integrity was provided with the new packaging designs.