Leaving 25 years behind, Bingo desired to revolutionize its logo and product range. Modernization and customer intimacy were the main purposes of the change.
Fragrances of nature and smartness of ladies were emphasized and the renewed logo was highlighted. A strong brand block was created by using the logo in the middle. Thus, the brand gained a better visibility. Different color combinations were used for an easier variant differentiation.
Self integrity and visual appeal were provided with the new packaging designs.