Lovely and Star are positioned distinct from the other variants of Bingo Soft series. A photo shoot was demanded to show the special concepts of Lovely and Star.
Story boards reflecting feminine and elite style of the products were prepared. Preparations like casting, styling, make-up and lighting were made according to concepts. After one day shoot performed by professional photographers, photo manipulation and retouch processes were conducted.
Elite style of products was pointed with all rights reserved visuals. Visual appeal of photos was lifted as a result of professional retouch process.