Bingo Soft Premium Trade Kit





Brief

In order to transport product sample and advertisement brochure, a decorative box design was demanded for perfume-oriented product series of Bingo Soft.





Solution

To be in line with premium positioning and “precious” image of the product, black was preferred as background color. Flower figures were applied on exterior surfaces with partial lac. Thus, the box design was associated to product package and fragrance was referred. Gold leaf was used on logo and writings for a stronger perception of excellence. In order to open or close the box an unusual nostalgic attachment was preferred and distinctness of product was highlighted. With the aim of drawing attention to product, an upward opening was designed for the box. Design process was completed with a satin inside cover and elastic brochure stabilizers.





Result

A stylish design which reflects “precious” image of the product starting from the launch was obtained.