Familia created a cartoon family called “Pompomgiller” to be a more entertaining and cheerful brand. Colorful and funny design alternatives were demanded for Familia per its new concept.
To differentiate paper towels from toilet papers and refer to their area of usage, packaging design was based on kitchen theme. Accessories like tablecloth, cook hat, spoon were used on the package to create a colorful kitchen concept. Logo was also revised and a more dynamic look was obtained with 3d effects. The design was completed with specially designed icons.
Familia Paper Towels were differentiated from other cleaning papers with its packaging design. New packaging designs were integrated with Pompomgiller characters.