Indomie demanded eye-catching packaging designs which have shelf integrity, clear variant differentiation and ability to appeal local consumers, for its made in Turkey instant noodles.
Modern, eye-catching packaging designs which can appeal local consumers easily were prepared for Indomie. Background patterns, fonts and icons were standardized to ensure shelf integrity among the variants. White fabric texture and special visuals were used for healthy food evocation. Variant differentiation was enabled by using vivid colors which differ per aroma. Usage of foreign language was minimized and fork was preferred instead of chopsticks to get local consumers. Charm of the packages was supported with metalized effects.
Shelf integrity and localization were obtained with the new colorful designs.