Joyful Logo, Packaging and Backsheet





Brief

Catchy design alternatives were demanded for Joyful baby diapers to renew the frazzling image of the brand.





Solution

All graphic and color codes of the package were changed starting from the logo. A bold font was preferred for the logo to increase visibility and obtain a babyish appearance. Layouts, fonts and icons were standardized to ensure shelf integrity among the product family. Variant differentiation was enabled by using colors and visuals which differ per age group. A polka dotted background and cute figures were applied on the package for grabbing visual appeal. Baby hats were used for all visuals to get a differentiating and catchy appearance.





Result

Modern and catchy packaging designs which provide shelf integrity were reached.