Papia aimed at increasing market share of its facial tissues and differentiating from competitors. Eye catching and authentic design alternatives were demanded for this purpose.
In order to satisfy the differentiation need of Papia, silvery details were applied to two sides of the box and banal rectangular shape was modified. With this new design, the boxes were both authentic and suitable for mass production. As a final touch, partial lac was used on black background to have plain and stylish figures.
The new box design differentiated from the competition without increasing production costs. It also received Gold Award in Crescent and Stars of Packaging Competition.