Papia put its extra big and 6 layered Papia Deluxe toilet paper on the market with the claim “one sheet is enough”. Differentiating design alternatives which could convey its claim to customers simply and perceptibly were demanded.
Steering away from the common transparent packages and outdated images like feather or cotton, a white opaque background was preferred for the design. This nonconventional opaque package was heated up with silvery lines to emphasize the deluxe feature of the product and the difference it has among its competitors. Short and simple expressions were used on the package to avoid distraction of consumers.
A premium design which is completely in line with brand’s claim was prepared.