Sırma Fruit brings together healthy features of mineral water with natural fruit flavors. To differentiate from the competition on colorful mineral water shelves, plain and premium design alternatives were demanded.
A wave icon was designed for Sırma to be used for the whole product family. Delicious fruit visuals were used for the designs with a funny perspective. Thus; differentiation, lucidity and memorability were obtained. Dark green background was preferred to strengthen naturalness perception and highlight fruit visuals. A strong brand block was created to gain visibility and clear variant differentiation was provided.
Differentiating and funny designs were obtained. The designs also received Gold Award in Crescent and Stars of Packaging Competition.