Sırma is one of the leading brands of Turkey beverage sector. Differentiating and premium design alternatives were demanded for Sırma Natural Spring Water.
A wave icon was designed for Sırma to be used for the whole product family. With a plain layout and font usage, a more modern and eye-pleasing look was provided. Dark blue background was preferred to refer natural spring water and strengthen premium perception.
A premium label design which is in line with other products of Sırma was obtained.