SIRMA ŞÖRLE





Brief

Sırma Şörle is a healthy beverage alternative since it contains no sugar and intense natural fruit flavor up to 40%. New label designs which can reflect these differentiating features of the product and can appeal young generation were demanded for Sırma Şörle.





Solution

Old paper effect was used for background to increase visual appeal. Fruit visuals were designed to highlight intense and natural fruit juice the product contains. Watercolor paint, handwriting font and using the product’s name as “Şörle” were preferred to differentiate the product on the shelf and catch young people.

Result

Differentiating label designs which can highlight natural taste of the product were obtained. Bronze Award from Crescent and Stars Of Packaging 2016.