Sırma Vitamin, appeals to various personal tastes while providing vitamins required for the body. To underline 100% real fruit juice of the product and differentiate from the competition, premium design alternatives were demanded.
A wave icon was designed for Sırma to be used for the whole product family. Delicious fruit visuals were used for the designs with a funny perspective. Thus; differentiation, lucidity and memorability were obtained. White background was preferred to highlight purity and real fruit juice. Design process was completed with a leaf pattern applied to the wave icon.
Differentiating and funny designs were obtained. The designs also received Gold Award in Crescent and Stars of Packaging Competition.