Sırma Vitamin, appeals to various personal tastes while providing vitamins required for the body. To underline 100% real fruit juice of Sırma Vitamin, design alternatives which are in line with 250 ml products were demanded.
A wave icon was designed for Sırma to be used for the whole product family. Delicious fruit visuals were used for the designs with a funny perspective. Thus; differentiation, lucidity and memorability were obtained. Dark green or white backgrounds were preferred for the labels and unnecessary complexity was specially avoided. Design process was completed with a leaf pattern applied to the wave icon.
Plain and coherent designs which are in line with 250 ml products were obtained.