Schorle





Brief

Schorle is delicious mix of natural sparkling water and intense fruit juice. It is a healthy beverage alternative to alcoholic drinks especially for the young ones. Since young people see the bottle they hold as a complementary accessory of their style, a cool design was demanded for Schorle.





Solution

A cool bottle was designed for Schorle. Finger shaped holding details, which no other competitors have, were added to design. Thus, differentiating, ergonomics and stylish look were obtained. Cool tone was strengthened with black color. For graphics, luminescent fruit illustrations were used to increase visual appeal and refer intense fruit taste.





Result

An eye-catching and cool design which can be popular among young generation was obtained. The design also received Iron A’Design Award from Italy.