Teno is the second brand of Hayat Kimya which will be positioned in Iran following Papia. A catchy mascot which can evoke softness was demanded for Teno.
A fluffy teddy bear was designed to be used on Teno packages. A cute appearance was preferred rather than a childish look in order to catch housewives. The mascot was designed in the way that enables different exposures and areas of usage, like other ATL/BTL communications.
Especially Iranian children like the mascot a lot. Softness claim of the brand was strengthened with its fluffy look. Brand recognition was considerably increased by using the mascot on packages and other communication tools. .