Test 2in1 Washing-up Liquid

Brief

Test is the leading brand of Hayat Kimya in Algeria. Combining performance and hand-care to a single product, Test needed design alternatives which could convey its message to consumers clearly.

Solution

To emphasize both benefits of the product, label was divided and visuals which indicate performance and hand care were used. Regarding to market dynamics, premium or minimal design alternatives were avoided.

Result

Packaging designs which satisfy market expectations were prepared.