“Value for money” is the most important factor of economy segment consumers. Keeping this point in mind, charming design alternatives which could easily differentiate on the shelf were demanded.
In order to meet “value for money” expectation of target audience, a special icon was used. Technical visuals which can alienate consumers were especially avoided. Renewed logo and vibrant colors differentiated the product on the shelf.
Sales increased with the new packages which connect the brand and consumers. Renewed designs were awarded by prestigious national authorities.